Michel Bayan,  Co-Founder & CEO of DirecTech Labs. After hearing about too many Facebook pages that will outright ban a direct seller simply for mentioning their products or opportunity, I thought this practice should be brought to light. We can do better, but we’ve got to face these problems and learn from them rather than…

Has your company done the math on the real value of retention? Michel Bayan, Co-founder, and CEO of Directech Labs.   What is the real value of retaining your people?! We see a lot of businesses spending tremendous energy on recruiting and selling new customers and distributors, and a very little energy on retaining these…

Brett Duncan,  Co-founder and Managing Principal of Strategic Choice Partners. Brett began working in direct selling in 2002 and helps direct selling companies formulate strategies and roadmaps tailored specifically to bridge the gap between where they are now and where they want to be as a relevant, thriving direct selling company. In this video, he…

  Are your income disclosures really fair to you? Michel Bayan, Co-founder, and CEO of Directech Labs. There’s so much value in separating your customers from your reps. Recent DSA numbers show that 74% of Americans involved in DS are really just customers. So why do we let them poison our income disclosure statements?  …

2017 DSA Annual Meeting Recap In this short video, Michel Bayan shares his takeaways from the meeting. Focus on the Customer. Multi-channel sales. The latest research numbers, and a lot more about the rapidly changing landscape of direct selling.  

The DSEF and Big Data At the Direct Selling Association’s 2016 Annual Meeting, a panel of leading experts on the Big Data Revolution shared their insights with more than 1000 of Direct Selling industry executives. What is Big Data: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human…

Focus on The Customer Michel Bayan, Directech Labs CEO/Founder   Discussing the idea of the Life Time Value of a customer and how some people are better suited to you Direct Selling company as a customer than as Reps. Watch the video below.

6 WAYS TO EASE GROWING PAINS IN YOUR FULFILLMENT OPERATION By starting out small, direct selling businesses can quickly tap into the latest trend. However, if that trend takes hold, the potential can be explosive. The ability to manage exponential growth is critical to long-term success. Many direct selling start-ups begin with inventory in their…

Jacob Varghese  Vice President / General Manager of a new product called (Launch) by LegalShield Jacob is new to the direct selling industry bringing a great experience and strong career record in a couple of other startups from outside the DS industry. In this episode, he talks about how multi-channel can lead to Success and be…

Meet your Field Where they Are, Not Where you Want them to Be. Michel Bayan, Directech Labs Founder/CEO Distributors aren’t quite customers, and they’re certainly not employees.  In terms of the experience, we must offer them to maximize their experience, engagement, and results. Most would agree the ideal distributor journey looks more like that of…

5 Steps to Defining Your Sales Strategy By Jeffery Hazelett. Like many things in life, having a strategy in mind makes accomplishing your goals that much easier. For instance, an athlete wouldn’t play a game without having a strategy in place to increase his chances of winning, am I right? Or, you wouldn’t go to…

The Silver Lining in Regulatory Changes.  Agility and seeing into the future. Daniel Burrus  Keynote Speaker, Business Strategist, and Global Futurist    Daniel was the keynote speaker at the 2016 DSA annual meeting where he shared his thoughts about understanding the future, as things are changing so quickly the only way for us get ahead and win is…

If You Can’t Measure It, You Can’t Manage It Michel Bayan, Directech Labs CEO/Founder   From the true efficacy of promotions and bonuses to the causes of churn and retention, having measurable insights is the key to not only success in a DS business, but to the long-term efficiency, health and sanity of its executives.…

Podcast: Traci Lynn on Transparency   This week’s podcast features an interview with Traci Lynn from Traci Lynn Jewelry: Traci has proven how transparency and vulnerability play an important part in communicating with your field, industry and where the business is going.  Traci also provides her thoughts on the future of the channel and digital…

Jared Richards Podcast Former President, Jamberry  Current President/CEO, Fight Against Domestic Violence Listen to the podcast below: The podcast covers how to: Incorporate a cause into your companies Creating foundations that support those causes and activate the field with those causes Building a startup and realizing when to bring in new management 

The Power of Social Missions for Direct Selling Companies Steve Raack Direct selling companies will see increases in acquisition and retention with strong, focused, authentic social missions. Social missions must not be window dressing or marketing tactics. They must help drive strategies and be linked to marketing, messaging, events, training, incentives, etc.