Michel Bayan,  Co-Founder & CEO of DirecTech Labs. After hearing about too many Facebook pages that will outright ban a direct seller simply for mentioning their products or opportunity, I thought this practice should be brought to light. We can do better, but we’ve got to face these problems and learn from them rather than…

By: DANIEL BURRUS Leaders who want to see their organizations leap far ahead of their competition are usually deeply involved in any number of employee activities and programs. That’s understandable, but a high level of involvement can often become counterproductive. However tempting it can be to have a finger in as many pies as possible, leaders…

Has your company done the math on the real value of retention? Michel Bayan, Co-founder, and CEO of Directech Labs.   What is the real value of retaining your people?! We see a lot of businesses spending tremendous energy on recruiting and selling new customers and distributors, and a very little energy on retaining these…

Brett Duncan,  Co-founder and Managing Principal of Strategic Choice Partners. Brett began working in direct selling in 2002 and helps direct selling companies formulate strategies and roadmaps tailored specifically to bridge the gap between where they are now and where they want to be as a relevant, thriving direct selling company. In this video, he…

BY DANIEL BURRUS   At first, glance, measuring innovation might seem as inexact as a Supreme Court Justice’s description of pornography: “I know it when I see it.” One of the cornerstones of my Anticipatory Organization Model is the critical need to craft an environment that fosters innovation. That’s important, but it still begs the…

  Are your income disclosures really fair to you? Michel Bayan, Co-founder, and CEO of Directech Labs. There’s so much value in separating your customers from your reps. Recent DSA numbers show that 74% of Americans involved in DS are really just customers. So why do we let them poison our income disclosure statements?  …

What’s the Secret to the Next-Big-Thing? Anticipation. Every organization, no matter what they do or whom they serve, is constantly watching for ways to increase the value of what they offer. Anticipation and being anticipatory is a very powerful strategy with which you can boost your overall value. That comes from understanding your customers’ present and…

2017 DSA Annual Meeting Recap In this short video, Michel Bayan shares his takeaways from the meeting. Focus on the Customer. Multi-channel sales. The latest research numbers, and a lot more about the rapidly changing landscape of direct selling.  

Focus on The Customer Michel Bayan, Directech Labs CEO/Founder   Discussing the idea of the Life Time Value of a customer and how some people are better suited to you Direct Selling company as a customer than as Reps. Watch the video below.

6 WAYS TO EASE GROWING PAINS IN YOUR FULFILLMENT OPERATION By starting out small, direct selling businesses can quickly tap into the latest trend. However, if that trend takes hold, the potential can be explosive. The ability to manage exponential growth is critical to long-term success. Many direct selling start-ups begin with inventory in their…

Every successful company and organization inevitably must confront a key question: Is what got us to where we are today helping us to move forward, or holding us back? We’re thinking and acting as usual, but something is misfiring.   You may be dealing with what I refer to as “legacy thinking.” And, left unchecked,…

Jacob Varghese  Vice President / General Manager of a new product called (Launch) by LegalShield Jacob is new to the direct selling industry bringing a great experience and strong career record in a couple of other startups from outside the DS industry. In this episode, he talks about how multi-channel can lead to Success and be…

These days, “talking about our relationship” means more than it used to. Now, it spells game-changing opportunity. For many, an organization’s relationship with its customers used to be largely limited to the point of sale. After that, contact was a good deal more incidental—maybe a bit of anecdotal feedback or a response to a satisfaction…

Meet your Field Where they Are, Not Where you Want them to Be. Michel Bayan, Directech Labs Founder/CEO Distributors aren’t quite customers, and they’re certainly not employees.  In terms of the experience, we must offer them to maximize their experience, engagement, and results. Most would agree the ideal distributor journey looks more like that of…

5 Steps to Defining Your Sales Strategy By Jeffery Hazelett. Like many things in life, having a strategy in mind makes accomplishing your goals that much easier. For instance, an athlete wouldn’t play a game without having a strategy in place to increase his chances of winning, am I right? Or, you wouldn’t go to…