DSA’s 3 Segments are just the tip of the iceberg

Michel Bayan, Co-Founder and CEO of DirecTech Labs

Segmentation seems obvious!

With today’s Tech-savvy customers, it isn’t enough to think you know your reps only because they visit your website or show up to your recruiting events. A good understanding of individual choices requires evaluations of their decision-making process in strategic situations.

Michel Bayan, CEO of DirecTech Labs joins The SourceDS to share his discoveries from analyzing 5.4 Million Reps in 30 countries.